Online commerce has become a pretty ordinary part of our daily life—many of us now do more shopping online than we do off—yet there remain areas in which some of us feel just a tad squeamish placing orders online. At Fuego Diablo, we understand that purchasing steak might be one of these areas.
Simply put, most people have never ordered steak on the Internet before. It’s a new experience, and they don’t know quite what to expect. Compounding this uncertainty is the fact that, well, online steak-buying is clearly a different thing than just stopping at your local grocery store or butcher shop. If you get a really bad cut of meat from your butcher, you can always take it in and ask him or her to make things right—but what happens if your online steak order is less than desirable?
At Fuego Diablo, our mission is to make each steak experience truly special—truly superior. We take pride in delivering steaks that are better than anything you could get from the butcher shop, or even from your town’s nicest steakhouse. So we don’t really think you’ll ever face the problem of having a steak that you want to return for a refund.
With that said, we want you to feel comfortable and safe shopping with us—especially if you’re going out on a limb and trying an online steak provider for the first time ever. As such, Fuego Diablo offers a strong guarantee: We want you to be completely, 100 percent satisfied with your order, and if you’re not for any reason then we’ll make it right, either by sending a replacement or by just giving you your money back.
That’s the promise that we stand by—and we hope it speaks volumes about our company’s vision, its reputation for delivering truly stellar steak experiences with each and every order.
Matthew MacQuarrie
Author